Model Monday: The Agency Profile

It's 3 a.m. the Monday following the big game and while many are out still celebrating the awesome finish, this photographer was hard at work. Except this morning I wasn't wearing the hat of photographer, but that of the casting director. You see, I remember the days, though not too long ago, that you would have to go into an agency and ask to see their talent files to find a prospective model or two. Or you could call up the agent, give him or her the demographic of model you wanted, and in 48 hours, there would be a stack of comp cards or dossiers for you to sift through. There were many different ways to even accomplish this. Some placed all the head shots on the table and see which ones stood out, others flipped through the binders for a detailed inspection and then there were those who would just throw them up and whatever jumped out off the floor was their model. Luckily today, we do not have to go through such tactics… often. Many agencies today keep their databases online. This makes it great for the casting directors, but also for the talent at that agency. A casting director can go on there and see many faces at once, or narrow down only to a few. I won't mention the agency that I was reviewing, but I was very impressed with the layout of the profiles and the ability to not only see their portfolio, voice overs, and video reels, but even listing whether or not the talent was union eligible or SAG. Depending where the project is being shot, this is very crucial information. As I was reviewing though, I came across a few good prospects that would probably have gotten looked over because of their profiles. While in the end, it is the casting director who determines what a "perfect" profile is, there are some things that help more than hurt.

HEAD SHOT

This has been touched on many times before. A good head shot is make or break. It is often what gets a casting agent to look deeper into a profile. My preference has always been a frontal look. I want to see what symmetry the talent has or if anything is "off." Orientation in the shot, whether slanted or straight, is also another preference item, as well as whether or not black and white or color. What is usually not up for debate is the need for this image to be good if not GREAT!

Nic's Head shot

OTHER SHOTS

Depending on market and purpose, other shots that should be included are full body or ¾ shots. When a caster looks at a profile that has mostly head shots and upper body, the first thing that goes through their mind is that this person has something to hide. The last place a caster wants to find out something is in the casting room. Make it easier for them to hire you by giving them the information they desire. Also for men and women, these full body shots DO NOT have to be in underwear. They can be in swimsuits, athletic gear, or anything that would show the true shape of the talent. Also try to get your images to reflect not only the jobs that you have done, but the jobs that you want to do.

cinderella

VOICE OVERS

One thing that is great with these new profiles is that you can submit an audio recording of yourself, giving you more opportunities to get work. Think of the voices of Bart and Lisa Simpson, compared to those of Buzz Lightyear or Mufasa? Such dynamic ranges of voices are only surpassed by the range of needs. Some tips for the voice over.

  • Practice live reads. If possible read the script 2-3 times in your head before saying it out loud.
  • When practicing, read phrases and sentences that deal with alliteration and repeating sounds. Such as: The orange choo-choo train traveled down the track, or The Irish wrist watch wears well in Wellington.
  • Emphasize the correct parts of the text with not only amplitude but timing as well.
  • Above all, ANNUNCIATE. Pronounce each part of the words as you say them.

VIDEO REELS

Video reals are great! This is probably one of the best tools that a casting agent has to immediately assess a talent at one time. The caster can see what that person looks like in motion, get a feel of how that person's presence is on screen or film, and also able to hear that talent's voice all at the same time. With such powerful tools, it can also go wrong very quickly. Here are some tips when it comes to video reels, dealing with monologues and introductions.

  • BE BRIEF! When all possible, try to keep the monologue to under 60 seconds, 30 is best. This is your "elevator speech" of sorts, so time is of the essence. You do not want the viewer to become bored and for the reel to become monotonous.
  • There really shouldn't be any music while you are talking. And if you do choose to play music, then make it the Battle hymn of the Republic…. On second thought, let's leave the music out altogether.
  • If you are going to do a longer monologue from a reading. When all possible, memorize the lines. There is nothing more distracting than seeing the subject's eyes shifting from right to left, or even worse, looking hard off-screen to see the next line.
  • Be well lit. Get a $40 video light or work lamp from a hardware store if need be, but try to make you look as flattering as possible.

I hope this helps a little. If you have any other tips, or even questions, feel free to comment. Thanks.

LD

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The Beauty Behind the Beast

Tiffany DaCosta Head Shot I just enjoy shooting this woman when she let's me. Tiffany is often the heart and soul behind many of my shoots, and is usually the creative director. I am currently working on some photos from our shoot in Aruba from early December. Hair and Makeup performed by Timothy Cabell, Savannah, GA. Photography by Leighton DaCosta, Jacksonville, Florida. Coverup and Swimsuit from Everything But Water.

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Model Monday: Your Legacy

Martin Luther King Jr. On the date of this post, two historical events are celebrated; the 84th birthday of Dr. Martin Luther King Junior and the 57th Inauguration, and the second by President Obama. Dr. King left us his legacy, both good and bad, and for the large part we choose to remember and hold on to the good. President Obama will leave his legacy, and like Presidents Reagan and Clinton before him, his legacy can be a mostly positive one, or it can be a somewhat negative one like Presidents Nixon and Hoover.

Obama Oath

As Photographers and Models, what is OUR legacy within the industry? What are we known for now, what will we be known for in the future. Tyra Banks was known, not just for her "curves" but for her killer walk. Annie Leibovitz is known not only for her lighting and being able to shoot some of the top personalities of her time, but she is also known for putting on a PRODUCTION! I love viewing her behind the scenes videos to see the result of the planning that goes into one of her shoots.

[youtube=http://youtu.be/o8S3KQKI7lE]

Legacy is an important part of your success. One of the better actors in Hollywood today, Matthew McConaughey was one of the stars in the movie 'A Time to Kill.' His performance, especially at that time of his career, was amazing! Yet he fell into the "hole" of romantic comedies, and stayed there for a long time. And while his is now back to other movie genres, that hole might be almost impossible to get out of, a la Cuba Gooding Jr. I have seen photographers struggle, because their legacy is that of being a "booty" photographer, or a "hotel" photographer. They have never evolved to the position of being better than what they are known for.

Micquetta Flournoy in A Beautiful Piece by Harmony. Leighton DaCosta

What are YOU known for? What is your legacy? Are you the go to model that has 101 different poses and expressions and give them in 5 minutes? Are you the model that has the reputation for being a men's magazine model, even though you may want to do fashion? Are you the model that is routinely called to do hair shows and runway shows? What is your legacy? When developing portfolios, consider not only the project in hand, but also the next project as well. There are those models who can literally shoot ANYTHING, but most people are best with specialties. Find yours, and create your own legacy.

Miquetta Flournoy models Chabri

 

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Fit to be Bow tied.

Daniel Craig as James Bond wearing a Bow Tie It's nine fifteen and you are already 3 rounds into a heavyweight title bout with the alarm clock's snooze button, when suddenly you realize, "Oh crap! I'm late!" You jump out of the bed, grab a quick shower, while shaving and brushing your teeth all at the same time. You slide on some khaki slacks, a nice white button-up shirt to go underneath your midnight blue cardigan sweater. The look is to be dressy, but not too formal, yet formal enough, to show that you belong there. Now all that you need is one thing to top it off. A tie, but what kind? For this isn't a boardroom interview that you are going to, but a night on the town with your "Frat pack." You know, your pals that you used to run with when you were in college, and now all of you are doing your own thing.  Scotty, he's the CPA. Mike, he's the regional manager of the largest grocery chain on the Coast. Jim was always the loose cannon, but landed himself a gig with ESPN, and then there is you, "Mr. Photographer." So what shall I wear.....

I don't know about you, but that is the situation that I often find myself in. I personally feel that fashion is not just about being "different" but is more about being you! Your personal style is probably the #1 visual cue that people take from you when they meet you, and when you leave their presence. Those who know me personally know that I love sweater vests, Kangols, and cufflinks. Small little details that speak volumes about a person. Especially if the person you meet also recognizes these same details.

So for the first time in a long time, in 2013 I'm adding something different to my style. The Bow Tie.

While the bow tie is by no stretch of the imagination new, its popularity is building once more. Heck, who knows, maybe the Ascot will come back in style. The one thing I love about bow ties is that like most neckties, the pattern and design is unique to the wearer. The interesting thing about the bow tie though, is that you are instantly placed in another category of personnel in the room. While James Bond wore many neckties, we always picture him in the tux.

The bow tie, adds a sense of formality when it's tied, and still maintains its dignity untied. Even in chaos, a bow tie can make the wearer seem "in control".

Alexander Ludwig

So with that, today I ordered my FIRST bow tie. I am looking to become very proficient in tying it. In April I am planning on doing a personal shoot of myself with my new styling cues. Can't wait to share. Until then, here is the inspiration.

Leighton DaCosta, Photographer

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Model Monday: Happy 2013! 5 Things to help make this year GREAT!

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First off, Happy New Year! Don't you love it when the New Year comes around? It is like the perfect opportunity to have a clean slate. To start all over again from scratch and fixed the things we might have done wrong, or to propel us forward with the things we were doing right. The New Year gives us chances to reflect on the past with a vision to the future. With that in mind, here are five things that I have come up with that might help make 2013 your best year ever in the industry.

Behind the scenes

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  1. BUSINESS. Treat this year as your business is a business, because it is! One thing that a lot of photographers, and MANY models do not do, is declare themselves as businesses. Did you know that a lot of your work/prep that you do for fashion shows, photo shoots, and the like might be actually tax deductible? Rental garments, gym memberships and other things that you spend your money on, Uncle Sam might give you credit for, but it starts with being legal. Find legal and tax council on how to go about becoming a legal entity.
  2. INVEST. I can't say it enough; we plant seeds to grow trees. We always stress in this industry, invest in your portfolio, and while no time is more important than now to do so, we must also invest in our futures. This can be putting money away in stocks, buying land, or even collecting savings bonds. The idea is to be able to make the journey on the road to our vision.
  3. LEARN. While we talk about investing, your mind is often your greatest tool. There are countless subjects to learn and being aggressive about that will put you ahead of your competition. Make it your goal to read a new book (pref nonfiction) once a month. Pick up a magazine or a blog weekly and study trends. If you subscribe to periodicals for your business/trade, even THOSE might be tax deductible. Your goal should be to continue learning on a consistent level.
  4. TEACH. We are all at different levels, but there is something that we know that someone else doesn't know, and vice versa. By conducting communal teaching, we learn so much faster than we would on our own. Also the goal is to make the industry better as well. As less experienced people come in, there are those who WANT to know better but have very few avenues to turn to. Be that guide.
  5. SAVE. Save 10-20% of all commissions and earnings. This is a must. The industry fluctuates, and the reality is that people do work in less than ideal terms when they are going through less than ideal circumstances. I have seen models that wouldn't do nude, do nudes and those who wouldn't do adult work do so because of a payout. The worse your situation, the less leverage you have.

Bonus tip: REINVENT. Take this time to review your portfolio, your website(s), and your social media presence. Review everything that is pertinent to your brand and your image. Do you still have images, likes, words, and quotes on display that doesn't reflect who you are today? Then change it. Reinvent and evolve!

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Model Monday: Merry Christmas

Hello to all in the beauty and fashion world. Most Decembers go by slowly, with wind, cold, snow, and many fashion outlets planning their Spring campaigns; compounded with the Thanksgiving hangover, the Christmas and Hanukkah Holidays' season, it's no wonder why.

As we take this time to gather with friends and family, I want to extend my warmest wishes to you and those close to you. 2012 has provided many blessings and I am excited to know what 2013 will hold in store.

While I hope to not offend, on the 25th of December we celebrate Christmas. I want to wish you a Merry Christmas, and to offer the reminder that on this date, we celebrate a special gift. One of love and sacrifice. It's not about new shoes, or TVs or even a new car. Simply it is about giving those that you love, something of yourself, that they are not able to get or make themselves. Whatever that is, find it and give it.

Love you guys,

Merry Christmas,

 

Leighton

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