Adjanie is a ready-to-wear resort wear brand that infuses cross cultural inspirations, sophistication, and great influence from Adjanie Muller's Caribbean lifestyle. (@Adjanie)
SUNNY ISLES BEACH, FL. For the 7th year, Ankara Miamihas taken over the fashion scene in South Florida, bringing the freshest in African and African inspired fashions. Produced by Evelyn Onyejuruwa (@EvelynO11), Ankara Fashion Week has grown to be a semi-annual event, with a fashion showcase during Miami Swim Week in July.
About 7 years ago, I began to outsource my photographs to external editors. While a more costly process, this proved to be a more efficient process, where the benefits were in the consistency of the edits, and the time saved by ME not having to do the editing. For example, the first company I started with was PWD Labs out of Atlanta. The editing was consistent, communication great, and fast turnaround. I could literally photograph a wedding on Saturday and have the proofs ready for review by Thursday. What did that really mean for me? MORE TIME!
The average wedding takes about 20-40 hours of post work for most photographers to complete. Essentially working a second job of which you will not be additionally compensated for. By outsourcing, I could photograph a wedding on Saturday, cull and upload Sunday morning, enjoy the rest of the day with my family, and work on other projects come Monday, Tuesday, and Wednesday, then work on the wedding album on Thursday. More time means, more money. This allows me to put additional value into the service and products that I offer to my clients.
As a disclaimer, I am NOT sponsored by any particular retouching company...yet, but I am open to future sponsorship! Now that that is out of the way, I mentioned earlier that in 2009 I started with PWD Labs. Over the years, they grew into a company called POST. POST merged with Photographer's Edit, one of the companies used in this comparison.
Save 20% at Photographer's Edit by using the referral code: RefW9x6m56j
You can give them a try for free for up to 10 images.
You can also check out Picsera and give them a try as well.
For this comparison, I've placed the images in the order that they were received back from the editor.
The Original Image
The most crucial part of outsourcing, rarely has to do with the actual editor, but mostly with the image supplied TO the editor. The better the image quality, the better job the editor can do. I use Adobe Lightroom, which allows me to easily export and integrate retouched files. If you are using an alternative system, such as Capture One Pro, contact your editor and make sure they support your system. Most editors today allow for Dropbox transfer, where you can authorize access to a folder that is already synced with your images, which makes it fast and painless. Gone are the days of the FTP uplaod.
THE INDIVIDUAL EDITOR
The individual editor is probably the most convenient in the world of outsourced retouching. I went to Dwight Smalls, a great photographer out of Jacksonville, FL. Working with an individual editor is probably the most expensive option, but it gives you the most control over the entire process. For low volume sessions, that require heavy and detailed retouching, the individual editor is probably the better option.
I sent out all images on Monday, received proof, and final edit within 24 hours. For the record, the image was promised by Thursday.
Major changes. Softbox removed. Negative space added. Image warmed in the shadows along with adding a texture to the image. Dress wrinkles smoothed out. Waistline slimmed. Bra transparency removed. Skin retouched.
I have always enjoyed working with Photographer's Edit (PE). The work is consistent and fast. 3-5 day turnaround. I used the flat rate retouching option which removed the softbox, worked the skin retouching, which I LOVED, and "brightened" the image. My only challenge is with the dress, left pretty much untouched, and the levels in the blacks, removing a lot of shadow detail.
Major work. Softbox removed. Skin retouched. Image brightened.
I really enjoy the growing relationship I have with Picsera. Very straightforward pricing, good customer service, and a constantly evolving platform. I also used the flat rate option on this edit. The only drawback is that Picsera's turnaround is around 4-7 days on average. I must say, that between the two companies, I loved this version more, because it is closer to my style. While the flat rate pricing for Picsera is more than PE's, the results show.
Major work. Soft box removed, Shadows warmed, Skin Retouched, Dress smoothed, waistline accented.
For near perfection, I would say that the individual editor would be my first choice. Both Photographer's Edit and Picsera do offer an individual editor option that is priced per hour. I do like Photographer's Edit's option to where you can let your editing fit your budget. You can "name your budget" and it gives them the opportunity to estimate and accept/reject your offer. Value is based on what you get for what you pay. While I won't go into specifics, Photographer's Edit was the lowest. Picsera was about 40% more, with Dwight being about 200% more than Picsera. While I would love the turnaround to be as fast as the Photographer's Edit or Dwight's, the overall edit and experience is great. For that reason, the winner for me is Picsera.
Do you agree with me?
I posted the leading image this morning on my Instagram feed of a session that we were doing. I was asked by a few photographers, why was my assistant holding the reflector so high? So I wanted to start the discussion.
Many photographers use "natural" or available light. Personally I've always hated that term, because as seasoned photographers will tell you, "Light is Light." Doesn't matter whether "natural" or artificial. Natural light, depending on the time of day, gives a light quality that is often hard to duplicate. For many photographers, especially those early on in their photographic journey, we get stuck looking mostly at the quantity of light, not the quality of light. That is, all we care about is exposure. Our lighting ratio is pretty much one to none, because all we have is the sun, right?
Using natural light often gives ample light quantity as pictured, but the quality of light often leaves images looking flat. For this reason, experienced photographers will usually invest in a reflector kit which allows the photographer to add additional light onto a subject. This additional lighting is known as "Fill" and can be created by reflectors, flashes, and other forms of artificial lighting.
I have noticed, and have been guilty of it myself, assistants usually holding a reflector low so the reflected light comes from below the subject and causing the light to bounce back up to the subject. The light direction of the bounce is usually inconsequential, because usually the bounced light is about a stop of exposure below the ambient.
On bright sunny days, because of the harsh shadows that the sun may leave on a face, any fill light in the face may be welcomed. But what about when your subject is standing in the shade and the background is out in the open? That uplighting bounced back into the subject's face can look like an old horror movie. Something affectionately call, "Frankenlighting."
To prevent the Frankenlighting and create a more pleasant fill, hold the reflector as high as possible, while bouncing light on the subject. This mimics what our eyes usually see. That is the natural fall of light from high to low, not the other way around. This may make sense to you if you use artificial lighting, because it is the same as you would do with a light on a light stand.
Elevation gives you the ability to get a nice, natural light fall on the face, causing the shadows to go downward. Another tip with this, is that you can control the "hardness" of the light by moving the reflector further away from the subject or closer to the subject to make the light softer.
The easiest reflectors to elevate are those with a rigid frame. I use the Lastolite 30" tri grip. For a little more, you can get the exciting line from Profoto which gives you several different options and are square in nature, giving a much larger reflective surface. There is also the internationally acclaimed, California Sunbounce, which not only gives you large surface area, but a rigid frame that makes it easier for one person, or even a weighted boom arm to hold.
What are some things that you have done to modify and control the light while using natural light? Please comment below.
All eyes were on the runway Saturday night at the Gallery of Amazing Things
I've always had a love for fashion regardless of the source or culture, but fashion often follows art, and art has a tendency to be culturally based. The use of colors, lines, designs, materials, curves, textures and other things has as much to do with cultural persuasions as much as it has to do with function. Lace, beads, crochet, and even sequins may be used to create a visual look of relief, but will vary in application based on the region you find them.
With African fashion, in my experience, the fashions are VERY culturally based. Often designed for function, modern African designers from Nigeria, to Egypt, to South Africa create designs with message. The art is not just in the prints, cuts and designs themselves, but even to the fabric itself.
I heard about The Ankara Fashion Show last year, shortly after I first relocated to South Florida. I was very impressed. At that time, it was about 3 years old. Essentially a toddler as far as events go in South Florida, but impressive none the less in an industry where events fade away and quickly lose sponsorship. Unable to attend last year, I was given the opportunity this year, its 5th year, to cover the established designers showcase. I must say, I was completely BLOWN AWAY.
This has probably been one of the most FUN shows that I have been to in the past 5 years!
The venue was the famous Gallery of Amazing Things located in Dania Beach, FL. The posh venue was perfect for the upscale event. With a niche gallery of vendors, a cocktail area, a featured artist exhibit and a beautiful VIP photography area, the the event rivaled the feel of a show during Mercedes Benz Fashion Week in Miami.
While I did not get a chance to see the entire show, or the after party, what I did get a chance to see, I will share with you. The designs, the designs, the DESIGNS! Were absolutely gorgeous. My favorite was the two-piece pants suit pictured to the right. Simple and elegant, yet complex and functional.
The show was hosted by Marcellus "Chello" Davis, who has been the host for all 5 years of Ankara Miami. Born to perform, he kept the crowd involved between the walks.
I loved the DJ. DJ Baboo of Phash entertainment was really spinning the music. The vibe was so good, that a few models incorporated the beats into their walks which the crowd LOVED.
The designs pictured are from Adjanie and Eldior Sodeck Design.
The Feature Designers were:
- NATURAL TREND SETTERS
- DAHIL REPUBLIC OF COUTURE
- ELDIOR SODECK DESIGN
- FABIAN & MOM
- RARE HONEY, INC
- WAMUIRU COUTURE
I had the pleasure of speaking with one of the featured visual artists, Alfrena Moosa. An artist with a strong spiritual identity, she gets her inspiration from God and the world around her. When I asked, "What would you do if you weren't making visual pieces?" Her answer was, "Sing!" The number one thing that impressed me about this talented artist was that she takes pride in finishing her pieces in under a day. That is powerful!
My only regret is that I could not have been involved the entire week with Ankara Miami 2016. This is definitely a great event for people of all cultural backgrounds. I can't wait until next year.
ps. I will be uploading more images to the galleries in the next couple of days. Thanks!