Its that time of year again. The time of year when we decide its time to get a NEW calendar. After all the whole YEAR changes, the dates shift, is it a leap year, full moon, BLUE moon...etc. It is just this same time of year when people decide they want to put out calendars. So here are a few things to consider and tips.
1. What does Christmas and GREAT Calendars have in common? The both happen during the summer! If you are interested in composing a calendar, understand that average turnaround time for PRINTING, is normally about 60 days when editing is involved. Also the best calendars have 14 months. and go from December of the current year, to the January of the year after. That's 14 months. For photogs and promoters, that's at least 15 models to shoot! For the models, do you have 15 different looks?
2. That being said, why would someone WANT your calendar, much less buy it? What is so much different about yours? This is a question that needs to be asked, along with how many would you have to distribute to make it even worth while. A good calendar could cost anywhere from 600-800 per model on the low end, and then of course it goes up from there. That is for Female models though. Male models usually run a hundred to two hundred less, mostly due to hair and makeup. That being said, who is more likely to buy your calendar at a premium?
3. Last, but not least, what is the PURPOSE of your calendar? Why should I want to buy it over someone elses? Once you plan, have a price, and a purpose then you should be able to have a great calendar!
